PVP (polyvinylpyrrolidone) is a yellowish synthetic resin. It’s a polymer - a large molecule made of repeating units (monomers). It forms a thin film over the hair, preventing absorption of moisture.

It gives our hair gels extra styling power. It is said to be anti-irritant, too.

In cosmetics and skincare, it is a binder and coating agent to control viscosity of a product.

We use PVP in our King of the Mods hair gel for its ability to hold the hair and for its protective qualities.

Citrus fruits are sometimes coated with PVP.